A practical topic guide
Start with the purpose
Start by writing down the question a page should answer. If two pages answer the same question with almost identical material, consider whether they should be one stronger page. A descriptive title, a clear main heading and a useful opening help readers recognise whether they have arrived in the right place.
A useful way to practise
For a practice page, organise the answer with headings and link to related information using meaningful words. Images should support the content and have appropriate alternative text. These are foundations for clearer publishing, not a promise of search visibility. This is a topic guide within ADPR’s digital marketing learning area.
Try it in three steps
Choose one useful question and identify the intended reader.
Draft the page title, main heading and section outline.
Check that links, image descriptions and the page content support the same purpose.
What to work with
- An example page or topic
- A real question the audience asks
- Related information that would help the reader
Exercises to take away
- Practice: a page outline with one primary intent
- Practice: descriptive titles and link text
- Practice: a simple content clarity review
Questions worth asking
Does repeating a keyword make a page better?
Repetition is not a substitute for answering the reader’s question. Use clear language and cover the relevant information naturally.
Can a course or website guarantee a search position?
No. Search visibility depends on factors beyond a page’s author or developer, and no ranking guarantee is made.