Scope & preparation
When this is useful
Digital PR brings communication planning to online editorial environments. It can support a useful announcement, a well-supported point of view or a resource worth discussing. It is distinct from buying links or producing pages solely to manipulate search rankings.
How ADPR can help
ADPR can support story development, online outreach and coordination with owned content. A destination page should clearly support the claims made in a pitch. Reporting should distinguish editorial coverage, referral activity and other available signals without claiming that a mention guarantees rankings or sales.
A typical process
Identify a useful story and a relevant online audience.
Prepare supporting content and check the destination page.
Coordinate outreach and document attributable outcomes.
What to prepare
- Links to existing owned content
- Evidence and rights for quoted material
- Access to agreed reporting summaries, without passwords
Possible scope outputs
- Digital story brief
- Online outreach plan
- Coverage and referral review, where data is available
The proposal will confirm what is included, who is responsible and the applicable timeline. These are scope examples, not a fixed package.
Questions worth asking
Is digital PR the same as link building?
Links may result from relevant coverage, but this service centres on credible communication and outreach. Rankings or a specified number of editorial links are not guaranteed.
Does the website need to be ready first?
The linked page should work well and accurately support the story. Missing information or broken pages can undermine otherwise relevant outreach.