Scope & preparation
When this is useful
Executive positioning starts with what a person can credibly discuss. It is useful for founders and leaders who need a consistent profile across interviews, articles, speaking opportunities and their own channels. A credible position is narrower and more evidence-based than a list of impressive adjectives.
How ADPR can help
ADPR can help define relevant themes, prepare a factual biography and coordinate interview or commentary opportunities. Personal history, roles and achievements need the speaker’s approval and supporting evidence. The work should keep the individual’s perspective distinct from claims made on behalf of the organisation.
A typical process
Identify experience, audience and themes the leader can substantiate.
Build a biography, message notes and example talking points.
Plan suitable channels and prepare for specific conversations.
What to prepare
- A factual career outline
- Topics the leader can discuss first-hand
- Time availability and organisational approvals
Possible scope outputs
- Positioning brief and approved biography
- Interview preparation notes
- A focused thought-leadership topic plan
The proposal will confirm what is included, who is responsible and the applicable timeline. These are scope examples, not a fixed package.
Questions worth asking
Do we need to publish personal opinions frequently?
Frequency should match the leader’s time and the value of the material. A small number of informed contributions can be more useful than a daily posting commitment.
Can achievements be added without supporting records?
No. Qualifications, awards, roles and business results should be checked before they are used in a public profile.